The Victorian period saw the development of patent medicines and medical products manufactured by companies in Britain and the United States of America. Companies realised there was a need for these products, and that there was also the need, in a competitive marketplace, to advertise and convince members of the public that their products were superior.
Cleanliness was a vital marketing ingredient, as both the medical profession and the public were beginning to realise that cleanliness and hygiene were important aspects of health care. And there was a growing awareness that, rather than becoming ill and then seeking a cure, trying not to become ill in the first place was a better idea, so preventative measures, such as keeping fit, and cleanliness were on the public health agenda.
The Allenburys' Feeder was marketed on how simple it was to keep clean. There are no difficult to clean areas, especially inside the feeder, that might remain dirty and thus upset the baby's health.
"Without the manifold defects of the old fashioned tube feeder, it is most easily cleaned." British Medical Journal
"We know of no other feeder so simple, so easy to keep in order." The Practitioner
The recommendations quoted above were used as part of the advertising campaign giving serious medical backing for the product.
To compliment the feeder, Allenburys provide foodstuffs suitable for the first year in a baby's life. A special milk food will help "develop firm flesh and strong bones, and represent the simplest and most successful method of infant feeding".
Allenburys' Rusks were "a valuable addition to baby's diet when ten moths old and after. Prepared from specially selected flours rich in muscle forming constituents and in appearance resemble crisp toast biscuits. When eaten dry the Rusks mechanically aid the cutting of teeth."
A special 'Allenburys Diet' food is recommended for invalids, dyspeptics and the aged. "A complete concentrated food prepared from pure rich milk and whole wheat in a partially pre-digested form. It is easy of digestion and can be made immediately by adding boiling water only."
Allenburys also produced, and marketed on the packaging, baby soap and an antiseptic nursery powder guaranteed to "promote the healing of chaps or abrasions and keep the child's skin sweet and wholesome."